Capcom has drawn the line and has officially said no to Gacha gaming mechanics in their games. The company is still using “small-scale” monetization forms, which are vital to the video game market of course, but they refuse to give in to the gambling trend that has taken over China, Japan, the whole Asia, and almost the whole world. There have been some advances on this field of loot boxes made in the past, where Nintendo, PlayStation, Xbox, and other major brands agreed to disclose the contents beforehand, but never has anyone explicitly said no. Until now…
If you are not familiar with the theory, you definitely know the practice of Gacha mechanics, if you play video games at all. It is the visual representation of the gacha capsule-toy vending machine, seen on fairs for the better part of the past century, in video games today. The mechanic words in the way that it presents the players with some form of a spinning wheel or a luck roll, which gives them a chance to win in-game content. Now, this content almost always includes some premium characters or cards that are vital to the progression in the game, but they can only be obtained through the gacha system. And, furthermore, spinning the gacha wheel is not free, but it costs the players their in-game currency, or if that is not enough, they can also spin it with premium currency, which is where the real trap is.
There have been attempts in the past of stopping this, but thus far they have not been too successful because the whole gaming industry is mainly based on the revenue created by micro-transactions generated precisely through this method. Thus, this issue is still very hot in the public and behind the scenes of the industry. Now, Capcom has officially released a statement where they have stated that the company is not fond of this type of monetization and they have said they “refrain” from using it into their games with the goal of creating a healthier environment for youth.
Mr. Haruhiro Tsujimoto, the president and COO of Capcom, has said:
“Since 2005, Capcom has independently continued literacy and career education support activities to raise awareness about how to properly interact with games in an effort to eliminate the social concern regarding the healthy development of youth with regards to games. As a general rule, in our mobile games we refrain from utilizing gacha elements. And while we do sell small-scale, inexpensive additional content in games for home consoles, any content that is required to play the main game is provided free of charge.” – Haruhiro Tsujimoto
Of course, this doesn’t mean a complete exclusion of micro-transactions in Capcom games, nor is the company against game developers and publishers gaining revenue through in-game content. Tsujimoto only states that his company “does its best” and that the goal is to create a healthy environment, safe and fair for customers. Thus, the company designs their games to offer the content which is required to play the main game absolutely free, and only offer the additional optional content as a means to earn revenue, with its value completely separated from the key elements of the game.