Ever since the time Epic Games had stepped into the gaming scene and made the first Unreal with its revolutionary engine (back then they were known as Epic MegaGames), they were recognized as one of the major players in the industry. Now, with their latest venture in the commercial waters, the creators of Unreal franchise, Jazz Jackrabbit, Gears of War and Fortnite had proved that, in addition to major talent as game developers, they also possess a keen business savvy which will properly their most recent enterprise high above their money-grabbing competition. In short, on December 4 Epic Games had announced that they will open their very own online store, which they did just a few days later, staying true to their promise.
Now, the major difference that separates Epic Games store from the competition with similar online establishments is that the share of Epic Games for allowing developers to sell their games there is extremely modest – only 12 percent. That means that developers will earn 88 percent of the total incomes, which will undoubtedly attract many to flock at Epic Games store and present their digital goods there instead of at the online establishments of the competition with far steeper prices, such as Valve’s Steam which infamously charges between 20 to 30 percent for their services. Evidently, we can expect that Epic Games store will soon become a viable alternative to established gaming stores such as Google Play Store, Apple’s App Store, and previously mentioned Steam since they offer much better terms for both developers and users.
However, what is the rationale objective behind this decision? Is this just another shrewd commercial and marketing move which aims to attract developers and users to their online gaming store, thus making them even more money than their competition? And will they change their terms afterward, just as the developers and users comfortably settle in? Judging by the official statement, in addition to the reasonable fact that their store still must prove as a profitable enterprise for Epic Games, it seems that they are governed by the genuinely altruistic motives which could even benefit the entire gaming community in the long run.
Here’s what they said about the whole thing: “For the past five years, we’ve been building tools enabling Epic to bring our games directly to players. We built the Epic Games launcher on PC and Mac featuring Fortnite and Unreal Engine: we built a worldwide digital commerce ecosystem supporting dozens of payment methods: and we gained great economies of scale thanks to Fortnite’s growth. As developers ourselves, we wanted two things: a store with fair economics, and a direct relationship with players. And we’ve heard that many of you want this too!“
This sounds pretty encouraging, especially because, in addition to fair revenue percentages, they mention that their Epic Store will allow developers so far unprecedented autonomy to regulate and govern their own products. Developers will be able to connect directly not only with their user base via uninterrupted newsfeed but also with content creators from various platforms which will undoubtedly help developers to vastly extend their reach. Developers will be able to completely control their newsfeed, and there will be no marketing interference on the part of Epic Games. Although Epic Games will probably slightly favor games made in Unreal engine, as they say, “all engines are welcome” at Epic Games Store. In addition to all this, developers likely can expect even more other amenities, which will, in turn, benefit players too.
Epic Games Store will start with a choice of games for PC and Mac, but they will soon expand their grasp on the other platforms too, such as Android. So, at the moment there isn’t much left to say, except that we’re super enthused about this new arrival on the commercial gaming scene. It seems that behind these great conditions there isn’t some sneaky business angle just a great deal of old-fashioned common sense. As they stressed at Epic games “when you succeed, we succeed.” Regardless of the sphere of economics and commerce, some rivalry is always a good thing, and Epic Games Store seems like something from which both developers and gamers might immensely profit in the long run. Who knows, perhaps even their competition might reconsider to reevaluate their prices. In the meantime: Steam, Origin, App Store, Google Play and others – watch out, Epic Games Store has arrived!