LG has certainly had their hands full in order to launch two phones in the same year both being its flagship devices. Both V40 ThinQ and G7 ThinQ should restore our fate in LG’s mobile division, but since the company has fierce competition on the market that is not so easy to achieve.
Last year, LG was a little bit careless and installed G6 with prior generation SoC, but that move didn’t go well. G7, on the other hand, is equipped with the latest hardware and that is enough to create public interest. But let’s be honest, LG had it rough past few years especially when it comes to handling their production. Their devices had performance issues and Snapdragon 808/810 practically ate the battery of G4 with its own problems. G5 had a weak display and its modular design compromised the quality of its build. Mentioned G6 was okay but that’s all. It didn’t wow us nor brought anything great for LG since it used a little bit outdated hardware.
And now, with G7 people really hoped that LG will finally give them a phone that will return glory to the company and restore our fate in them. Well, as they say: close, but no cigar.
LG G7 ThinQ comes with Super Bright LCD that allows you to use it even in the sunlight, something that I always like to point out as a plus in a phone. It has a 6.1-inch screen which is a little bit bigger than on G6 but it’s not a curved OLED screen that Samsung S9 has. It has a dual sensor rear camera with 16 megapixels and 8-megapixel front one which is not impressive at all considering that Huawei P20 Pro has a triple lens camera.
G7’s AI camera will categorize the subject and tune its settings in order to take better pictures through machine learning. Additionally, it will use Super Bright Mode to make brighter photos and videos and recognize low-light environments. It may not be better than Google Pixel 2 or Galaxy S9, but it’s an improvement for LG and it also features wide-angle camera compared to the named phones.
Since many pointed this out, LG only stated that it was their intention to build smart and not a flashy phone. And they intend to continue doing so with AI present in all their smart devices and there is even a dedicated AI button on the left side. However, LG didn’t develop their AI but uses Google Assistant which actually makes it better than Samsung’s Bixby.
LG improved the sound reproduction since the speaker grill on the bottom has three holes. The company announced they will be improving speakers by using the whole internal space of the device as a resonance chamber. The speakers here are bigger than on G6 and the sound is pretty good and even in the range of other flagship phones on the market.
The design doesn’t bring anything innovative but its simplicity makes this device look stylish and elegant. The emphasis here is on its big display and the screen takes up almost the entire front of the device. Its glass screen makes the phone look more trustworthy than it did G5 for which many thought it was fragile due to its metal look. G7 sports 19.5:9 aspect ratio which gives a little bit more space for all the icons.
Battery life, on the other hand, is better than on G6 but still nothing to write home about. If used for browsing via Wi-Fi, the battery will last for almost 10 hours which is not impressive at all and it’s below other devices like Huawei Mate 9 and OnePlus 6. But this is a decent result if we account for phone’s 3000mAh battery and Snapdragon 845. The screen brightness is tricky to set and it has a significant influence on the battery’s life, so most likely you will have to address this issue if you want it to last longer.
In the end, this is a reasonable phone with Android 8.0 but has nothing surprising to offer. A big drama about a display notch is a little exaggerated since it doesn’t bother the design. This was definitely a rushed phone since many details could have been polished. Some things need additional calibration like display and camera, which is an easy fix with a software. But the phone is nothing special and LG will still have to work on their smartphone production.