Mobile Games Becoming Mainstream

It’s official – mobile games are mainstream in the U.S.A.

Mobile games became a mainstream phenomenon in the U.S.A. according to Tapjoy’s newest study. They literally spread to every corner of the States and gaming brands and developers have reached every major population sector and demographic layer. The study has included several other research finds and the whole thing was published on May 15, 2019, in San Francisco.

It is not a surprising fact that today, video games are played by people from all walks of life, all ages, and all nationalities. Gender stopped being relevant approximately a decade ago, when the female gaming population of the USA, and the World, reached a 50/50 equilibrium with the males. However, now an even age stopped being a relevant margin, for old people play just as much as kids, and it is all thanks to mobile games.

“Mobile Advertising That Just Works”

Tapjoy is a San Francisco based company founded in 2007 and their motto is “Mobile Advertising That Just Works”. They represent a revolution in-app monetization and mobile advertising and focus on helping other Brand Advertisers reach their ideal targeted mobile audience. They work with all kinds of developers and publishers and have over ten years of experience now. As a result, they conduct various researches of the market on a daily basis.

A fun fact from the latest survey from The Modern Mobile Gamer – Personas 2019 research showed that 69% of the people would rather quit social networks and TV than their mobile games. This statistic was included in Tapjoy’s report.

The research also showed that 41% of all mobile gamers are likely to consider the in-game adverts, while this number is barely 17% for internet users, 15% for magazine readers, and 15% from billboard marketing. Meaning, the market of mobile gaming is the largest and best opportunity for anyone who wants to get in the biz.

Furthermore, the data found showed that the majority of the consumers of all other mediums look at the digital advertising content as intrusive and annoying. However, 72% of the mobile gaming audience actually report understanding what the in-app ads are for and say that they appreciate the opportunity to interact with it to get a currency reward, as it is so often the case.

Other findings from the research show the following figures:

  • 63% of people who play mobile games are women and only 28% are men, with the 9% undisclosed
  • 54% of people who play mobile games are parents
  • 74% of all mobile gamers open a mobile game app at least 3 times a day, 43% of them do it from 5 to 10 times
  • 54% of all mobile gamers play at least an hour a day, every day
  • The most popular mobile game genres are RPGs, Strategy, and Puzzle

Emily McInerney, Tapjoy’s Vice President of Marketing, said:

“Mobile games might just be the most ubiquitous form of entertainment in the world today. People from every demographic and every region are playing games on their smartphones and tablets, and they’re playing them a lot. The good news for brands is that mobile games make consumers very focused, relaxed and engaged, putting them in a frame of mind that makes them more receptive to advertising messages than any other medium.”