My Little Pony is one of those franchises whose major audience turned out to be a complete opposite of planned. Instead of prepubescent children, demography that enjoys this show the most are adult men. Of course, in this case, “adult” doesn’t mean “mature”, and MLP fans carry a certain amount of social stigma for their obsession with little animated horses.
Concerning the video games, there was at least one game in each generation of My Little Pony ever since generation 2 in the 90s. The current Generation 4 has 3 games, and they are all on mobile platforms: Twilight Sparkle, Teacher for a Day, Friendship is Magic and this one. They are all casual games, but they belong to different genres, from a puzzle to a city building simulation. Pocket Ponies is probably the most casual of them all, being an arcade shooter similar to Bust-a-Move franchise.
The main character is Twilight Sparkle, a new student at the School of Friendship. As a new student, Sparkle is involved in the first Pocket Pony Championship, opposed by other students and teachers. Now she has to take part in thrilling arcade challenges using unique Pocket Pony figurines. You can use all the figurines you have collected as the addition to your team.
The centerpiece of the game is the arcade competition in which your goal is to shoot down the objects on the screen by aiming and firing a barrage of projectiles. There are several screens at every level so if you clear the first screen off, it will move and bring a new wave of enemies with it. There are some ways to clear the enemies more efficiently, like using the magic maneuvers of your ponies or aiming at barriers and walls to increase the random value of the projectile trajectory. While you level up you will collect multiple shots and unique Pocket Ponies. Rank high enough and you will challenge legendary Pocket Pony Masters, which are famous characters from the franchise, Rainbow Dash, Applejack and Pinkie Pie. Except for shooting, this game offers the exploration mode in which you roam around School of Friendship and meet the whole bunch of the characters.
Pocket Ponies is a fun, light-spirited and as casual game as they come. Apparently, it was made for younger audiences but we wouldn’t be surprised if the dominant demography for this game turned out to be 30- something basement dwellers. Not that there’s anything bad about that, though.