Ninja, Twitch’s biggest attraction in the past couple of years, is leaving the streaming service and switching over to Microsoft’s Mixer. With no special introductions needed, Tyler “Ninja” Blevins is officially the biggest ever streamer and Twitch is currently the biggest streaming platform that features video games, with some estimate claims saying that 72% of all streaming time over the web is done through it. How and why did this parting happened is undisclosed, but it is done in an orderly fashion and with happy trails.
The news broke yesterday, on August 1st, as Ninja announced the transition through his media channels and with a video statement. Twitch has issued a statement saying that: “We’ve loved watching Ninja on Twitch over the years and are proud of all that he’s accomplished for himself and his family, and the gaming community. We wish him the best of luck in his future endeavors.” According to reports, this was followed up by a rather quick change of Ninja’s “Partnered” check mark, which is Twitch’s verification tick.
So, starting from today on Mixer, Ninja will be continuing his epic streaming saga. This came as a shock to many because compared to Twitch’s 72% of total internet streaming time, Microsoft’s Mixer only has 3%. However, those 3% are undoubtedly going to rise now. Microsoft purchased the service back in 2016 via acquisition, when it was still called Beam. Now, Beam rose to prominence back in the day when it won the 2016’s Disrupt NY Battlefield competition. This move may also be a positive opportunity for other streamers on Twitch to rise up and the service to become slightly more unburdened, while Mixer can get their chance at the spotlight. As it stands to reason, Ninja’s monopoly on streaming is now going to become more competition friendly, with Mixer probably becoming something of a personal service of his.