It seems that 2019 will be a record-breaking year for the gaming world. It had barely started, and we already have another impressive score on our hands. In just a week since its release, Apex Legends, Respawn Entertainment’s groundbreaking free-to-play battle royale game, had managed to draw 25 million players, with more than 2 million concurrent players during the weekend.
A pretty impressive feat for a fledgling game the entire gaming community was unaware of up to recently and which managed to sneak attack us all thanks to a few well-placed marketing tricks. Apparently, all that stealth, secrecy and sudden hype generated by this unexpected reveal had certainly paid off.
What’s even more delightful is that seemingly even its creators had been pleasantly surprised of by this phenomenal and rapid success. Just hear what CEO of Respawn Entertainment Vince Zampella has to say about it:
“What a week! Since we launched Apex Legends last week on Monday we’ve seen the creation of an Apex Legends community that is excited, thriving, and full of great feedback and ideas. Our goal is to build this game with you, our community, so keep giving us your feedback because we really are listening.”
And while this is certainly a phenomenal achievement, guys from Respawn Entertainment obviously don’t intend to rest on their laurels. In the forthcoming period, they’ve prepared many interesting events for Apex Legends such as Valentine’s Day inspired loot drops. In collaboration with Twitch, Respawn Entertainment had organized The Apex Legends Challenge. If you watch this event on 12 and February 19, you’ll enjoy in a spectacle which will pit 48 the world’s most popular streamers against each other in a satisfying clash of bravado, style, and maximum destruction.
And this is only beginning. In order to maintain this level of player involvement and this spectacular incremental growth, Respawn Entertainment still has much work to do, and they know it.