NetEase and Marvel have just sealed the deal for an extended collaboration. Marvel have announced the news themselves as their collaboration with the Chinese giant IT Co NetEase will surely pay off.
What the fans of the movies and players would definitely want to know is that this collaboration now is officially opened for more than just games. According to Marvel’s own words, this is an opportunity to extend the collaboration to TV shows and comic books as well.
NetEase has certainly established itself in the western market, but this collaboration also works to strengthen Marvel’s reputation back in China, for MCU movies are actually not that big of a deal there, strictly speaking from the perspective of the rest of the world. Avengers: Endgame crushed many box office records in the western market, but in China, it didn’t beat Detective Pikachu.
NetEase is, of course, capitalizing on the partnership to its maximum potential, as they have been pouring investments into other projects after their split with Activision on their mutual Destiny project. So far, there has been no official explanation about this, but speculations arise about Marvel stepping in and one of the two companies being considered about an upcoming title.