Last week, Strategy Analytics published its report on the fastest-growing US smartphone brand. Although full report is only available for their clients, they did share the overall conclusion with the public.
“Google Pixel is now the fastest-growing major smartphone brand in the United States. Like Apple, Google is targeting rich Americans with rich eSIM devices and rich apps. Is Pixel the new iPhone?” reads the post.
While for many this may seem like a highly likely outcome, it’s far from being impossible. Although the Pixel line of Google phones is only three years old, it has achieved quite a breakthrough. After all, the US market was already dominated by powerful tech giants like Apple and Samsung, and Google’s phone basically builds up its product little by little.
Pixel phones started off with XL models which had top quality cameras, great software and first to come with Google Assistant. After XL, came Pixel 2 in 2017 which improved phone’s design with smoother features and had even better cameras than its predecessor. The latest model, Pixel 3, had more added features like wireless charging, top of the line all-glass construction and offered users significantly better displays. And it took Pixel to get to that point only three years so it’s no wonder that it earned the title of the fastest-growing major smartphone brand in the US. And in 2019, Google will release its Pixel 4 with even more upgraded features, as well as Pixel 3 Lite and Pixel 3 Lite XL.
One of the reasons for the Pixel’s popularity may also be the fact that it is the first smartphone to receive operating system updates. After all, Android is also Google’s product so it’s logical it will land first on their phones. Besides Android updates, Pixel users are also first to try the latest technological advancements from Google and we all know this company likes to be innovative. Granted, these phones had their share of problems, but Google was quick to remedy that through regular software updates. With Pixel 3 and Pixel 3 XL, all the issues seem to fade away and this points out that Pixel 4 could be flawless and bring even more popularity to the brand.
However, being this fast growing doesn’t mean that Apple and Samsung have anything to worry about when it comes to their position as the leaders in the smartphone market in the US. At least anytime soon. This is especially the case with Apple phones which use iOS for the operating system since Samsung still uses Android for its devices. Actually, this may be the only obstacle for Google to surpass Apple on the market being that both are American brands and currently the US government is all about promoting its companies if we are to learn anything from the Huawei situation.
On the other hand, if Google continues to invest in the development of the best possible phones and stays on this fast-growing track, its devices may actually turn out to be quite the competition for Samsung and Apple. Consequently, that can bring interesting, novel technologies for users of all three brands, and not only in the US.